Sphurti Sewak
Assistant Professor
Office
SFHB State Farm Hall Of Business 342
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Current Courses
MKT 340.001 Digital Marketing & Promotion
MKT 190.001 Marketing Fundamentals And Career Choices
MKT 190.002 Marketing Fundamentals And Career Choices
MKT 340.001 Digital Marketing & Promotion
MKT 287.001 Independent Study
MKT 190.001 Marketing Fundamentals And Career Choices
MKT 190.002 Marketing Fundamentals And Career Choices
Teaching Interests & Areas
Digital Marketing and Promotions
Marketing Fundamentals
Research Interests & Areas
Transformative Consumer Research; Social Media Marketing; and Marketing Pedagogical Research
PhD
Florida International University, Miami, FL
USA
Best Paper in Public Policy and Marketing
Society for Marketing Advances
2024
Best Paper, Social Media & Digital Marketing track
Society for Marketing Advances
2023
Journal Article
Brand posts with memes on social media: perceived humor and consumer engagement
Sewak, S., Lee, J., & Haderlie, T.
Journal of Consumer Marketing, Ahead-of-print (Ahead-of-print), (2025), https://doi.org/10.1108/JCM-09-2024-7221
Investigating the effects of generative AI on student satisfaction and self-efficacy
Haderlie Jr., T., Sewak, S., Agarwal, S., & Lee, J.
Marketing Education Review, (2025), https://doi.org/10.1080/10528008.2025.2576159
The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets
Sewak, S., Haderlie Jr., T., & Miyazaki, A.
Journal of Product and Brand Management, Ahead-of-print (Ahead-of-print), (2025), 10.1108/JPBM-01-2025-5722
Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education
Sinha, J., Weismann, M., Serin, N., & Sewak, S.
(2023)