Sphurti Sewak
Assistant Professor
Marketing
Office
SFHB State Farm Hall Of Business 342
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Current Courses
MKT 340.001 Digital Marketing & Promotion
MKT 190.001 Marketing Fundamentals And Career Choices
MKT 190.002 Marketing Fundamentals And Career Choices
Teaching Interests & Areas
Digital Marketing and Promotions
Marketing Fundamentals
Research Interests & Areas
Transformative Consumer Research; Social Media Marketing; and Marketing Pedagogical Research
PhD
Florida International University, Miami, FL
USA
2025 Lou E. Pelton Emerging Scholar Award
Association of Collegiate Marketing Educators
2025
Best Paper in Public Policy and Marketing
Society for Marketing Advances
2024
Best Paper, Social Media & Digital Marketing track
Society for Marketing Advances
2023
Journal Article
Haderlie Jr. , T., Sewak, S., & Dickson, P. The Effect of Libertarian Beliefs on Consumer Attitudes Toward Driving Controls. Journal of Nonprofit & Public Sector Marketing (2026)
Sewak, S., & Sinha, J. The Effectiveness of Using Visible Disabilities in Brand Ads: When and Why It Works. European Journal of Marketing (2026)
Haderlie Jr., T., Sewak, S., Agarwal, S., & Lee, J. Investigating the effects of generative AI on student satisfaction and self-efficacy. Marketing Education Review (2025): 1-11.
Sewak, S., Lee, J., & Haderlie, T. Brand posts with memes on social media: perceived humor and consumer engagement. Journal of Consumer Marketing Ahead-of-print.Ahead-of-print (2025)
Sewak, S., Haderlie Jr., T., & Miyazaki, A. The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets. Journal of Product and Brand Management 34.7 (2025): 948-962.
Sinha, J., Weismann, M., Serin, N., & Sewak, S. Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education (2023)
Tsalikis, J., Haderlie, T., & Sewak, S. Evaluating Consumer Perceptions of Businesses Pre- and Post-Midterm Elections Using Business Ethics Index (BEI). Business Ethics and Leadership 7.1 (2023): 96-104.