Sphurti Sewak
Assistant Professor
Marketing
Office
SFHB State Farm Hall Of Business 342
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Current Courses
340.001Digital Marketing & Promotion
287.001Independent Study
190.001Marketing Fundamentals And Career Choices
190.002Marketing Fundamentals And Career Choices
Teaching Interests & Areas
Digital Marketing and Promotions
Marketing Fundamentals
Research Interests & Areas
Transformative Consumer Research especially focusing on the areas of DEI initiatives, sustainability, and consumer well-being; Social Media Marketing; and Marketing Pedagogical Research
PhD
Florida International University, Miami, FL
USA
Best Paper in Public Policy and Marketing
Society for Marketing Advances
2024
Best Paper, Social Media & Digital Marketing track
Society for Marketing Advances
2023
Journal Article
Sewak, S., Lee, J., & Haderlie, T. Brand posts with memes on social media: perceived humor and consumer engagement. Journal of Consumer Marketing (2025)
Sewak, S., Haderlie Jr., T., & Miyazaki, A. The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets. Journal of Product and Brand Management (2025)
Sinha, Jayati, Miriam Weismann, Nuket Serin, and Sphurti Sewak (2023), "Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education," Journal of Health Administration Education, 39(4), 663-676.