Sphurti Sewak
Assistant Professor
Marketing
Office
SFHB State Farm Hall Of Business 342
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Current Courses
MKT 340.001 Digital Marketing & Promotion
MKT 190.001 Marketing Fundamentals And Career Choices
MKT 190.002 Marketing Fundamentals And Career Choices
MKT 340.001 Digital Marketing & Promotion
MKT 287.001 Independent Study
MKT 190.001 Marketing Fundamentals And Career Choices
MKT 190.002 Marketing Fundamentals And Career Choices
Teaching Interests & Areas
Digital Marketing and Promotions
Marketing Fundamentals
Research Interests & Areas
Transformative Consumer Research; Social Media Marketing; and Marketing Pedagogical Research
PhD
Florida International University, Miami, FL
USA
Best Paper in Public Policy and Marketing
Society for Marketing Advances
2024
Best Paper, Social Media & Digital Marketing track
Society for Marketing Advances
2023
Journal Article
Sewak, S., Lee, J., & Haderlie, T. Brand posts with memes on social media: perceived humor and consumer engagement. Journal of Consumer Marketing Ahead-of-print.Ahead-of-print (2025)
Sewak, S., Haderlie Jr., T., & Miyazaki, A. The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets. Journal of Product and Brand Management Ahead-of-print.Ahead-of-print (2025)
Sinha, Jayati, Miriam Weismann, Nuket Serin, and Sphurti Sewak (2023), "Development and Implementation of Experiential Project-Based Learning for Healthcare Management Education," Journal of Health Administration Education, 39(4), 663-676.