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College of Business

Pui Ying Tong

Assistant Professor
Marketing
Office
SFHB State Farm Hall Of Business 225
Office Phone
(309) 438-7263office
phone
Email
ptong@ilstu.eduemail
  • About
  • Education
  • Research

Current Courses

MKT 245.001 Introduction To Marketing Analytics

MKT 245.002 Introduction To Marketing Analytics

MKT 310.001 Marketing Logistics & Supply Chain Management

PhD

West Virginia University

Journal Article

Tong, P., Crosno, J., & Dahlstrom, R. Contract completeness and relationship outcomes: The mediating role of contract utilization”. Industrial Marketing Management 130 (2025): 10-21.
Tong, P., Yencha, C., & Ishida, C. The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance. Journal of Public Policy and Marketing 41.4 (2022): 336-352.
Crosno, J., Dahlstrom, R., Liu, C., & Tong, P. Effectiveness of contracts in marketing exchange relationships: A meta-analytic review. Industrial Marketing Management 92.January 2021 (2021): 122-139.
Crosno, J., & Tong, P. The effects of perceived risk on control-compliance relationships. Industrial Marketing Management 96.July (2021): 50-59.
Brown, J., Crosno, J., & Tong, P. IS THE THEORY OF TRUST AND COMMITMENT IN MARKETING RELATIONSHIPS INCOMPLETE?. Industrial Marketing Management (2019)

Presentations

Standard or Stand Out? Wearable Design in the Metaverse. Faculty Scholar Research Presentations. (2024)
Quantitative anxiety and insights for preparing students for data-driven marketing jobs. Academy of Marketing Science Annual Conference. Academy of Marketing Science. (2022)
Returns, Risk, and Control in Inter-organizational Businesses. 2019 AMA Summer Marketing Educators' Conference. (2019)
Advances In B2B Research: Putting a New Twist on Established Theories. American Marketing Association Summer Educators' Conference. (2018)
Contractual Agreements and Their Impact on Suppliers' Compliance with Buyers' Change Requests. 2018 ISBM Biennial Academic Conference. (2018)

Grants & Contracts

University Research Grant. ISU College of Business. Illinois State University. (2025)
Department Chairperson Faculty Scholar Grants. ISU Department of Marketing. Illinois State University. (2023)
Department Chairperson Faculty Scholar Grants. Department of Marketing Illinois State University. Illinois State University. (2021)
New Faculty Startup Support Grant. Illinois State University - Office of Research & Graduate Studies. Illinois State University. (2017)