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College of Business

Pui Ying Tong

Assistant Professor
Office
SFHB State Farm Hall Of Business 225
Office Phone
(309) 438-7263office
phone
Email
ptong@ilstu.eduemail
  • About
  • Education
  • Selected Research

Current Courses

MKT 245.001 Introduction To Marketing Analytics

MKT 245.002 Introduction To Marketing Analytics

MKT 310.001 Marketing Logistics & Supply Chain Management

PhD

West Virginia University

Grants and Contracts

University Research Grant
Pui Ying Tong, Christopher Yencha, Jody Crosno
ISU College of Business. 2025 - 2025
Department Chairperson Faculty Scholar Grants
Pui Ying Tong, Chris Yencha, Jody Crosno
ISU Department of Marketing. 2023
Department Chairperson Faculty Scholar Grants
Pui Ying Tong, Christopher Yencha
Department of Marketing Illinois State University. 2021 - 2021
New Faculty Startup Support Grant
Pui Ying Tong
Illinois State University - Office of Research & Graduate Studies. 2017 - 2017

Journal Article

Contract completeness and relationship outcomes: The mediating role of contract utilization”
Tong, P., Crosno, J., & Dahlstrom, R.
Industrial Marketing Management, 130, 10-21, (2025), 10.1016/j.indmarman.2025.08.006
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance
Tong, P., Yencha, C., & Ishida, C.
Journal of Public Policy and Marketing, 41 (4), 336-352, (2022), 10.1177/07439156221098724
Effectiveness of contracts in marketing exchange relationships: A meta-analytic review
Crosno, J., Dahlstrom, R., Liu, C., & Tong, P.
Industrial Marketing Management, 92 (January 2021), 122-139, (2021), 10.1016/j.indmarman.2020.11.007
The effects of perceived risk on control-compliance relationships
Crosno, J., & Tong, P.
Industrial Marketing Management, 96 (July), 50-59, (2021), 10.1016/j.indmarman.2021.04.010
IS THE THEORY OF TRUST AND COMMITMENT IN MARKETING RELATIONSHIPS INCOMPLETE?
Brown, J., Crosno, J., & Tong, P.
Industrial Marketing Management, (2019)
Is the theory of trust and commitment in marketing relationships incomplete?
Brown, J., Crosno, J., & Tong, P.
Industrial Marketing Management, 77, 155-169, (2019), 10.1016/j.indmarman.2018.10.005
Just going through the motions? An empirical investigation of control, compliance, and performance in franchisor-franchisee relationships
Crosno, J., & Tong, P.
Journal of Business Research, 92, 360-373, (2018), 10.1016/j.jbusres.2018.08.003
Are information asymmetry and sharing good, bad, or context dependent? A meta-analytic review
Tong, P., & Crosno, J.
Industrial Marketing Management, 56, 167-180, (2016), 10.1016/j.indmarman.2015.11.004

Presentations

Standard or Stand Out? Wearable Design in the Metaverse
Pui Ying Tong, Chris Yencha, Jody Crosno
Faculty Scholar Research Presentations, Normal, IL, March 1, 2024
Quantitative anxiety and insights for preparing students for data-driven marketing jobs
Chiharu Ishida-Lambert, Pui Ying Tong, Peter Andrew Kaufman
Academy of Marketing Science Annual Conference, Monterey, CA, May, 2022
Returns, Risk, and Control in Inter-organizational Businesses
Jody L Crosno, Pui Ying Tong
Chicago Illinois, , 2019
Advances In B2B Research: Putting a New Twist on Established Theories
James R Brown, Jody L Crosno, Pui Ying Tong
Boston Massachusetts, , 2018
Contractual Agreements and Their Impact on Suppliers' Compliance with Buyers' Change Requests
Jody L Crosno, Pui Ying Tong, Yuerong Liu
Boston Massachusetts, , 2018