Conference Proceeding
Wallace, D., & Kaufman, P. Relational And Economic Antecedents to Trade Promotion Success. Society for Marketing Advances (SMA) Conference (2018)
Donovan, L., Ishida-Lambert, C., & Kaufman, P. Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring. Academy of Marketing Science Annual Conference (2017)
Kaufman, P., Lambert, C., Donovan, L., & Kaufman, K. The creation of videos by marketing students: An exploration of attitudes and motivations in a capstone course. Creating marketing magic and innovative future marketing trends: Proceedings of. Academy of Marketing Science Conference (2016)
Kaufman, P., Langrehr, F., & Melton, H. Building Student Professional Confidence via Conference Calling Experience. Marketing Management Association (2011)
Kaufman, P., & Langrehr, F. Developing Career Management Competency through Alumni Mentoring. Marketing Education Conference (2008)
Kaufman, P., & Langrehr, F. How Does a Country's Foreign Policy Influence Global Brand Equity and the Willingness to Purchase Global Brands?. American Marketing Association Winter Educators' Conference (2007)
Wallace, D., & Kaufman, P. Wallace, D.W., & Kaufman, P. (2018). Relational and Economic Antecedents to Trade Promotion Success.. Society for Marketing Advances (SMA) Conference, West Palm Beach, Florida.
Journal Article
Ishida-Lambert, C., Kaufman, P., Gibson, M., & Hunter, G. Fostering Value Co-Creation using an Agency-Style Client Project in Marketing Education". No. Journal of Marketing Education (2025)
Kaufman, P., Hartman, N., Valentin, R., Hunter, G., Jones, J., Zamudio, M., LaMont, R., & Baldauf, K. Design Thinking in the University and the Business Classroom: A Collaborative Search for Solutions. Peter Billington (EDs). Business Education Innovation Journal 16.1 (2024): 222-235.
Kaufman, K., & Kaufman, P. Warhol Speaks: How One Museum Leverages Communications Strategies to Engage in an Era of Innovation and Value Creation. no. Atlantic Marketing Journal 13.2 (2024): 1-18.
Pope, N., Ishida, C., & Kaufman, P. The Service Contracts Model Act: A Quarter Century and Counting — What Now?. Cassandra Cole and Kathleen McCullough (EDs). Journal of Insurance Regulation (2022): 2-21.
Lim, J., Donovan, L., Kaufman, P., & Ishida, C. Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League. International Journal of Sport Communication 14.1 (2021): 33-59.
Kaufman, P., Cartwright, D., & Gore, K. The Role of Competency Based Education in Higher Education: The Process of Tuning the Marketing Discipline. Business Education Innovation Journal 11.1 (2019): 16.
Kaufman, P., Hartman, N., Jones, J., Saripalle, R., & Smudde, P. The Use of Extracurricular Interdisciplinary Project-Based Teams in Higher Education as a Catalyst for Actionable Knowledge. Business Education Innovation Journal 11.1 (2019): 126-136.
Kaufman, P., Reifschneider, L., Langrehr, F., & Kaufman, K. Marketers Understanding Engineers and Engineers Understanding Marketers: The Opportunities and Constraints of a Cross-discipline Course Using 3D Printing to Develop Marketable Innovation. Marketing Education Review 25.3 (2015): 259-273.
Kaufman, P., Jayachandran, S., & Rose, R. The Role of Relational Embeddedness in New Product Selection by Retail Buyers. Journal Of Marketing Research XLIII (2006): 580-587.
Jayachandran, S., Sharma, S., & Kaufman, P. The Role of Relational Information Processes and Technology Use in Customer Relationship Management. Journal Of Marketing (2005): 177-192.
Jayachandran, S., Hewett, K., & Kaufman, P. Customer Response Capability in a Sense-and-Respond Era: The Role of Customer Knowledge Process. Journal Of The Academy Of Marketing Science 32.3 (2004): 219-233.
Schedule: 2023 University-Wide Teaching & Learning Symposium | Center for Integrated Professional Development - Illinois State
Quantitative anxiety and insights for preparing students for data-driven marketing jobs. Academy of Marketing Science Annual Conference. Academy of Marketing Science. (2022)
Authentic New Product Development Instruction Made Possible with Low-Fidelity and Lower-Cost Rapid Prototyping. American Society for Engineering Education's (ASEE) Engineering Design Graphics Division Midyear Conference. (2014)
Extended Warranties vs. Extended Service Plans: A Comparison of Consumer Perception and Purchasing Behavior. Western Risk & Insurance Association. (2012)
Student Success and the Marketing Discipline Tuning Initiative. Marketing Management Association Fall Conference. (2012)
Developing and Marketing 'Green' Products: A Business and Engineering Technology Collaboration. CTLT 2011 January Symposium. (2011)
Interdiscipinary Team-Based Local Sustainability Efforts: Green Light on Energy Efficiency. CTLT Fall 2011 Symposium. (2011)
Global Brand Licensing: The Impact of Two-Sided Moral Hazard on Royalty Rates - Received Top 10% Award. Academy of International Business. (2008)
The Export Project: A Cross-Campus Collaborative Effort. 2008 Teaching & Learning Symposium At A Glance. (2008)
The Path: From Idea to Funding. Summer Grant Proposal Writing Workshop. (2008)
Liberalization of India's Retail Sector: An Opportunity for Foreign Retailers?. American Collegiate Retailing Association (ACRA). (2007)
Building Alliances Through Global Entrepreneurship. Symposium Sponsored By The Center for Teaching, Learning & Technology. (2006)
Supermarket Category Managers Evaluations of New Products: Does Newness Make a Difference?. American Collegiate Retailing Association (ACRA). (2006)
The Influence of Buyer-Seller Relationships on New Product Selection. Marketing Science Institute. (2004)
Customer Knowledge, Organizational Risk Propensity, and Customer Response Capability. American Marketing Association Winter Educators' Conference. (2003)
Does the Persuasive Impact of a PSA Affect the Brand?. American Marketing Association Winter Educators' Conference. (2003)
Retailer Acceptance of New Products: A Relational Perspective. American Marketing Association Summer Educators' Conference. (2002)
