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College of Business

Professor Mark Gibson MBA, Ph.D.

Inst. Assistant Professor of Marketing
Marketing
Office
SFHB State Farm Hall Of Business 112
Office Hours

T/TH 11a -12pm
Office Phone
(309) 438-2134office
phone
Email
mdgibso1@ilstu.eduemail
  • About
  • Education
  • Awards & Honors
  • Research

Biography

Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.

Current Courses

MKT 236.001 Business Ethics, Social Responsibility And Sustainability

MKT 236.002 Business Ethics, Social Responsibility And Sustainability

BUS 100.003 Enterprise

BUS 100.013 Enterprise

MKT 333.001 Integrated Marketing Communication

MKT 339.001 Seminar In Marketing: Sport Marketing

MKT 291.001 Undergraduate Teaching Experience In Marketing

Teaching Interests & Areas

Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC

Research Interests & Areas

Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand

MBA business administration

Northwestern

PhD Marketing of Higher Education

Illinois State University
Normal, Illinois

University Impact Award

Provost
2019

Journal Article

Ishida-Lambert, C., Kaufman, P., Gibson, M., & Hunter, G. Fostering Value Co-Creation using an Agency-Style Client Project in Marketing Education". No. Journal of Marketing Education

Other

Gibson, M. Exploring the Impacts of Marketing Structure on Enrollment Yield in Higher Education. no. Pro Quest: 191.