Professor Mark Gibson MBA, Ph.D.
Inst. Assistant Professor of Marketing
Marketing
Office
SFHB State Farm Hall Of Business 112
Office Hours
T/TH 11a -12pm
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Biography
Over 30 years in senior level IMC leadership and executive roles, 27 for Fortune 50 company.
Teaching Interests & Areas
Strategic Marketing Management and Planning, IMC Strategy and Campaign Development, Brand Management, Sports Marketing, Media Management and Placement, Organizational Marketing and IMC
Research Interests & Areas
Role of Marketing in Higher Education, Brand and Reputation Management in Crisis, Marketing structures and impact on brand measures, Relationship of College or University Athletic brand to perceptions and affinity for institutional brand
MBA business administration
Northwestern
PhD Marketing of Higher Education
Illinois State University
Normal, Illinois
University Impact Award
Provost
2019
Journal Article
Ishida-Lambert, C., Kaufman, P., Gibson, M., & Hunter, G. Fostering Value Co-Creation using an Agency-Style Client Project in Marketing Education". No. Journal of Marketing Education (2025)
Other
Gibson, M. Exploring the Impacts of Marketing Structure on Enrollment Yield in Higher Education. no. Pro Quest: 191.