John Drea Ph.D.
Instructional Assistant Professor of Marketing
Office
SFHB State Farm Hall Of Business 352
Office Hours
Immediately before and after class, by appointment and by Zoom.
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Biography
39 years of experience as a professor and administrator (chair, assistant/associate dean, dean, and interim VP.) Winner of national teaching awards for innovation and teaching excellence.
Current Courses
MKT 231.002 Buyer Behavior
Teaching Interests & Areas
Consumer Behavior
Marketing Principles
Marketing Management
Marketing Research
Leadership
Research Interests & Areas
Marketing of third-party logistics services.
Marketing/Sales for professional sports tickets.
PhD Marketing
Southern Illinois University
Carbondale, Illinois
MBA Marketing
University of Notre Dame
Notre Dame, IN
Bachelor of Arts Double major, English and Business/Economics
Illinois College
Jacksonville, IL
Faculty Ambassador Award
Illinois College
2023
Ruth Badger Pixley Professor of Social Science
Illinois College
2020
Meritorious Teaching Award
Marketing Management Association
2017
Industry Achievement Award
Transportation Intermediaries Association
2010
Award for Innovative Excellence in Marketing Education
American Marketing Association
2003
Outstanding Researcher Award
Western Illinois University
2000
Outstanding Teacher Award
WIU College of Business and Technology
1999
Distinguished Teacher of Marketing
Society for Marketing Advances
1998
Outstanding Researcher Award
Western Illinois University
1998
Grants and Contracts
Upgrading Technology for Teaching and Administration
John Drea
US. Department of Education, Title III. 1987 - 1990
Book, Chapter
The Reality of Working with Real World Clients
Drea, J.
(2019), SAGE Research Methods Cases, Part 2, SAGE
Conference Proceeding
An Examination of the Career Paths of Professional Sports Ticket Executives
Drea, J.
Marketing Management Association, Spring, 8-15, (2022)
Taking Us Out of the Ballgame: Gender Diversity and the Business of Baseball
Drea, J.
Marketing Management Association, 1-7, (2022)
Journal Article
Improving Learning Outcomes Through Choice-Based Course Delivery: The Choice Model
Drea, J.
Journal of Education for Business, 97 (5), 335-342, (2022)
The Use of Season Ticket Incentives in Major League Baseball
Poe, K., & Drea, J.
Journal of Applied Sport Management, 12 (1), 60-72, (2020)
Magazine/Trade Publication
Many Small Colleges Are Struggling. Here’s What Leaders Need to Do: Four Ideas for Every Institution to Consider
Drea, J.
Harvard Business Publishing, (June 21), (2023)
Online? In Person? The Power of Letting Students Choose: How Course Delivery Models Should Evolve Post-Pandemic, Not Turn Back
Drea, J.
Harvard Business Publishing, (March 18), (2021)