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College of Business

Dr. Juno Lim

Associate Professor of Marketing
Office
SFHB State Farm Hall Of Business 231
Office Phone
(309) 438-8429office
phone
Email
jlim12@ilstu.eduemail
Website
https://sites.google.com/view/joonh... website
  • About
  • Education
  • Awards & Honors
  • Selected Research

Biography

Joon Ho (Juno) Lim teaches in the Advanced Marketing Analytics area. He earned his Ph.D. in Business Administration – Marketing from Texas A&M University, his Master’s degree in Applied Statistics from The Ohio State University, and his Bachelor’s degree in Business Administration from University of Seoul.

Current Courses

MKT 345.001 Advanced Marketing Analytics

MKT 345.002 Advanced Marketing Analytics

MKT 445.001 Advanced Marketing Analytics

MKT 445.002 Advanced Marketing Analytics

MKT 232.001 Marketing Research

MKT 345.001 Advanced Marketing Analytics

MKT 345.002 Advanced Marketing Analytics

MKT 445.001 Advanced Marketing Analytics

MKT 445.002 Advanced Marketing Analytics

Teaching Interests & Areas

Marketing Analytics, Marketing Research, Marketing Strategy, Principles of Marketing, Digital Marketing

Research Interests & Areas

Empirical modeling of consumer behavior and firm decision-making. His research focuses on marketing & public policy, nutrition labeling, data breach, branding (logo and color in business), multichannel retailing, package design, sports marketing, and inclusive marketing.

PhD Business Administration (Marketing)

Texas A&M University

MS Applied Statistics

The Ohio State University
Columbus, Ohio

BBA Business Administration

University of Seoul
Seoul

2022-2023 University Research Grant (URG)

Illinois State University - College of Business
2022

2020-2021 COB Outstanding Researcher Award

College of Business - Illinois State University
2020

2018 Marketing Department Chairperson Faculty Scholar

Marketing Department - Illinois State University
2018

Featured Research from the College of Business

College of Business - Illinois State University
2018

New Faculty Startup Support Program

Illinois State University - Office of Research & Graduate Studies
2016

Grants and Contracts

College of Business Research Fellowship and University Research Grant (URG)
Joon Ho Lim
College of Business. 2022 - 2023
College of Business Research Fellowship and University Research Grant (URG)
Joon Ho Lim
College of Business. 2019 - 2020

Journal Article

Online Retail Formats and Product Performance: The Moderating Role of Product Characteristics
Wang, H., Good, V., & Lim, J.
Journal of Business Research, 198 (115509), (2025)
The Impact of Healthcare Data Breaches on Patient Hospital Visit Behavior
Park, E., & Lim, J.
International Journal of Research in Marketing, (2025)
Sell on, sell to, or sell through: The sales performance implications of brand-platform selling arrangements
Wang, H., Good, V., Lim, J., & Hsieh, M.
Journal of Retailing, 100 (4), 583−601, (2024), https://doi.org/10.1016/j.jretai.2024.09.003
Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League
Lim, J., Donovan, L., Kaufman, P., & Ishida, C.
International Journal of Sport Communication, 14 (1), 33-59, (2021), https://doi.org/10.1123/ijsc.2020-0055
Competitive Effects of Front-of-Package Nutrition Labeling Adoption on Nutritional Quality: Evidence from Facts Up Front–Style Labels
Lim, J., Rishika, R., & Janakiraman, R.
Journal of Marketing, 84 (6), 3-21, (2020), https://journals.sagepub.com/doi/10.1177/0022242920942563
Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework
Delpechitre, D., Gupta, A., Zadeh, A., Lim, J., & Taylor, S.
Journal of Personal Selling & Sales Management, 40 (4), 267-288, (2020), https://doi.org/10.1080/08853134.2020.1805748
A Comprehensive Review on Logo Literature: Research topics, Findings, and Future Directions
Kim, M., & Lim, J.
Journal Of Marketing Management, 35 (13-14), 1291-1365, (2019), 10.1080/0267257X.2019.1604563
The Effect of Data Breach Announcement on Customer Behavior: Evidence from a Multichannel Retailer
Janakiraman, R., Lim, J., & Rishika, R.
Journal Of Marketing, 82 (2), 85-105, (2018), 10.1509/jm.16.0124
Customer Journeys through the Eyes of Undergraduate College Students
Taylor, S., Hartman, N., & Lim, J.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 30, 119-138, (2017)
Transformative Service Practice in Higher Education: A Cautionary Note
Taylor, S., Ishida-Lambert, C., Lim, J., & Delpechitre, D.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 30, 77-96, (2017)

Presentations

Show Us Your Name: The Effect of Power Distance Beliefs on Evaluations of Wordmark Logos
Joon Ho Lim
Association for Consumer Research Conference 2023, Seattle, WA, October, 2023
Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League
Joon Ho Lim, Leign Anne Donovan, Peter Kaufman, Chiharu Ishida
Austin, TX United States of America, February, 2019
The Impact of In-Store Product Recommendation Technology on Customer Behavior: Evidence from a Multichannel Retailer
Joon Ho Lim
39th ISMS Marketing Science Conference, Los Angeles California, June, 2017
The Effect of Customer Data Breach on Customers’ Purchase and Channel Choice Behavior: Evidence from a Natural Experiment
Joon Ho Lim
37th ISMS Marketing Science Conference, Baltimore, MD, June, 2015