Chiharu Ishida-Lambert
Professor
Office
SFHB State Farm Hall of Business 00323
Office Hours
TBD
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Current Courses
MKT 440.001 Brand Management And Analytics
MKT 440.002 Brand Management And Analytics
MKT 398.001 Professional Practice: Internship/CoOp Ed in Advanced Marketing Analytics
MKT 498.002 Professional Practice: Marketing
MKT 339.001 Seminar in Marketing: Brand Management and Analytics
HON 206.001 Advanced Honors Seminar: Innovation and Inquiry
MKT 440.001 Brand Management And Analytics
MKT 440.002 Brand Management And Analytics
MKT 499.001 Independent Research For The Master's Thesis
MKT 400.001 Independent Study
MKT 400.002 Independent Study
MKT 398.001 Professional Practice: Internship/CoOp Ed in Advanced Marketing Analytics
MKT 498.002 Professional Practice: Marketing
MKT 339.001 Seminar in Marketing: Brand Management and Analytics
Teaching Interests & Areas
Marketing Research
Marketing Analytics
Business Analytics
Business Statistics
Research Interests & Areas
Business to Business
Public Policy
Big Data
PhD Business, Marketing
Virginia Tech
Blacksburg, VA
MBA
Radford University
Radford, VA
BBA International Marketing
Radford University
Radford, VA
COB Faculty Outstanding Service Award
Illinois State University COB
2024
Grants and Contracts
University Research Grant (URG)
Steven A. Taylor, Chiharu Ishida
2011 - 2011
University Research Grant (URG)
Chiharu Ishida
2010 - 2010
Katie Faculty Development Grant
Chiharu Ishida-Lambert, Peter Kaufmann, Nat Pope
2009 - 2009
Book, Chapter
A Meta-Analytic Investigation of the Antecedents of Digital Piracy
Taylor, S., Ishida, C., & Melton, H.
(2014), 437-464, Handbook of Service Marketing Research, Edward Elgar Pub
Conference Proceeding
Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League
Lim, J., Donovan, L., Kaufman, P., & Ishida, C.
American Marketing Association Winter Educators' Conference, (2019)
Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring
Donovan, L., Ishida-Lambert, C., & Kaufman, P.
Academy of Marketing Science Annual Conference, (2017)
The Creation of Videos By Marketing Students: An Exploration of Attitudes and Motivations in A Capstone Course
Kaufman, P., Ishida, C., Donovan, L., & Kaufman, K.
Academy of Marketing Science Conference, (2016)
Identifying the Goal Structures of Undergraduate Students Vis-à-vis Ethical Decision Making
Taylor, S., Chang, W., Ishida, C., Orudzheva, L., & Barton, A.
The Global Business, MIS, Economics and Finance Research Conference,, (2014)
Measuring Disconfirmation in Satisfaction Research: Considering A Latent Variable Approach
Taylor, S., Ishida, C., Wieland, J., & Kim, M.
Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference, (2012)
Extending Views of Rewards and Salesperson Outcomes: Exploration of the Moderating Role of Task Programmability
Ishida, C., Lambe, C., & Sandvik, K.
American Marketing Association Educators' Summer Conference, 22, 281-290, (2011)
Propositions on Why Consumers Purchase Extended Warranties
Kaufman, P., Ishida, C., Pope, N., & Langrehr, F.
AMA Winter Educators Conference, 22, 370-377, (2011)
A Proposed Framework for Assessing Measurement Models Involving Self-Report Consumer Satisfaction Judgments
Taylor, S., & Ishida, C.
Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, (2010)
PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING
Ishida, C., & Brown, J.
American Marketing Association Winter Educators' Conference, (2008)
Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective
Ishida, C., Brown, J., & Klein, N.
American Marketing Association Summer Educators' Conference, (2006)
Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective
Ishida, C., Brown, J., & Klein, N.
American Marketing Association Summer Educators' Conference, (2006)
Social Exchange Perspective on Consumer Loyalty
Ishida, C., & Keith, J.
American Marketing Association Winter Educators' Conference, (2006)
Consumer Satisfaction-Loyalty Linkage: A Network Perspective
Ishida, C., & Keith, J.
Academy of Marketing Science: Developments in Marketing Science, (2005)
Satisfaction-Loyalty Linkage: A Network Perspective
Ishida, C., & Keith, J.
Academy of Marketing Science: Developments in Marketing Science, (2005)
Business Network Effects, The Relationship Lifecycle, and Dyadic Alliance Resources: An Initial Empirical Examination
Lambe, C., Ishida, C., & Brown, J.
American Marketing Association Winter Educators' Conference, (2004)
Journal Article
Fostering Value Co-Creation using an Agency-Style Client Project in Marketing Education"
Ishida-Lambert, C., Kaufman, P., Gibson, M., & Hunter, G.
Journal of Marketing Education, (2025)
The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance
Tong, P., Yencha, C., & Ishida, C.
Journal of Public Policy and Marketing, 41 (4), 336-352, (2022), 10.1177/07439156221098724
The Service Contracts Model Act: A Quarter Century and Counting — What Now?
Pope, N., Ishida, C., & Kaufman, P.
Journal of Insurance Regulation, (November), 2-21, (2022), 10.52227/25541.2022
Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes during the Covid-19 Pandemic
Gupta, A., & Ishida-Lambert, C.
Journal of Marketing Education, 44 (2), 166-190, (2021), https://doi.org/10.1177/02734753211065124
Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League
Lim, J., Donovan, L., Kaufman, P., & Ishida, C.
International Journal of Sport Communication, 14 (1), 33-59, (2021), https://doi.org/10.1123/ijsc.2020-0055
Transformative Service Practice in Higher Education: A Cautionary Note
Taylor, S., Ishida, C., Lim, J., & Delpechitre, D.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, (2018)
Transformative Service Practice in Higher Education: A Cautionary Note
Taylor, S., Ishida-Lambert, C., Lim, J., & Delpechitre, D.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 30, 77-96, (2017)
Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions
Taylor, S., Ishida, C., & Donovan, L.
Psychology & Marketing, 33 (10), 814–829, (2016)
The Relationship Between Eudaimonic Well-Being and Social Well-Being with Millennials
Taylor, S., Black, H., Donovan, L., Ishida, C., & Judson, K.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, (2016)
Consumer Trust and Satisfaction in the Formation Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer
Taylor, S., Donovan, L., & Ishida, C.
Journal of Relationship Marketing, (2015)
Extended Warranties in the U.S. Marketplace: A Strategy for Effective Regulation
Pope, N., Ishida, C., Kaufman, P., & Langrehr, F.
Journal Of Insurance Regulation, 33, 1-20, (2014)
The Case for a Methodological Framework in Service Research to Augment Traditional Null Hypothesis Significance Testing Methods
Taylor, S., Ishida, C., Wieland, J., & Kim, M.
Journal of Management and Marketing Research-AABRI, 15, 1-24, (2014)
The Relationship Between Eudaimonic Well-Being and Social Well-Being with Millennials
Donovan, L.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, (2014)
A Taxonomy of Monitoring in Business-to-Business Relationships
Ishida, C., & Brown, J.
Journal Of Marketing Theory & Practice, 21 (2), 123-140, (2013)
An Alternative Measure of Relative Brand Attitudes
Ishida, C., & Taylor, S.
Journal Of Product & Brand Management, 21 (5), 317-327, (2012)
Facebook, Social Networking, and Business Education
Taylor, S., Mulligan, J., & Ishida, C.
American Journal of Business Education, 5 (4), 437-447, (2012)
Retailer Brand Experience, Brand Experience Congruence, and Consumer Satisfaction
Ishida, C., & Taylor, S.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 25, (2012)
The Crowding Out Effects of Monitoring in Franchise Relationships: The Mediating Role of Relational Solidarity
Ishida, C., & Brown, J.
Journal Of Marketing Channels, 18 (1), 19-41, (2011)
Intention to Engage in Digital Piracy: A Conceptual Model and Empirical Test
Taylor, S., Ishida, C., & Wallace, D.
Journal of Service Research, 11 (3), 246-262, (2009)
SELF-MANAGING SELLING TEAMS AND TEAM PERFORMANCE: THE COMPLEMENTARY ROLES OF EMPOWERMENT AND CONTROL
Lambe, C., Webb, K., & Ishida, C.
Industrial Marketing Management, 38 (1), 5-16, (2008)
Contingency Effects of Supplier Influence Strategies and Their Implications for Retailer Cooperation
Ishida, C., Keith, J., Brown, J., & Stoddard, J.
Journal Of Marketing Channels, 14 (1/2), 23-48, (2007)
How do Scores of DIT and MJT Differ? A Critical Assessment of the Use of Alternative Moral Development Scales
Ishida, C.
Journal Of Business Ethics, 67 (1), 63-74, (2006)
Presentations
Big Data Information Asymmetry: The Impact of Enhanced Disclosures on Consumer Awareness
Chiharu Ishida-Lambert, Steve Taylor, Ellis Chefor, Aditya Gupta
AMA Public Policy, Washington DC, June 7, 2024
Enhanced Information Disclosure for Consumers: Policy Implications for Insurance Industry
Chiharu Ishida-Lambert, Jim Jones, Steve Taylor, Ellis Chefor, Aditya Gupta
WRIA, Scottsdale, AZ, October 15, 2023
Quantitative anxiety and insights for preparing students for data-driven marketing jobs
Chiharu Ishida-Lambert, Pui Ying Tong, Peter Andrew Kaufman
Academy of Marketing Science Annual Conference, Monterey, CA, May, 2022
Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry
Chiharu Ishida-Lambert, Nat Pope, Peter Kaufman
Vancouver Canada-British Columbia, , 2019
The Creation of Videos By Marketing Students: An Exploration of Attitudes And Motivations in A Capstone Course
Peter Kaufman, Chiharu Ishida, Leigh Anne Novak Donovan, Kristina Kaufman
Lake Buena Vista Florida, , 2016
Extended Service Plans vs. Extended Warranties: A Comparison of Consumer Percetption and Purchasing Behavior
Chiharu Ishida, Peter Kaufman, Frederick Langrehr, Nat Pope
Kona Hawaii, , 2012
Discussant for Section 7.2
Chiharu Ishida-Lambert
Vancouver, , 2008
PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING
Chiharu Ishida, James R Brown
Austin Texas, February, 2008
Discussant, "Interorganizational Alliances session in Interorganizational Issues Track; American Marketing Association Winter Marketing Educators' Conference, San Diego, CA, 2007 February
Chiharu Ishida-Lambert
San Diego CA, , 2007
Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective
Chiharu Ishida, James R Brown, Noreen M Klein
Chicago Illinois, August, 2006
Social Exchange Perspective on Consumer Loyalty
Chiharu Ishida, Janet E Keith
St Petersburg Florida, February, 2006
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
Chiharu Ishida, James R Brown
San Francisco California, August, 2005
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors
Chiharu Ishida
Tampa Florida, May, 2005
Consumer Satisfaction-Loyalty Linkage: A Network Perspective
Chiharu Ishida, Janet E Keith
Tampa Florida, May, 2005
Business Network Effects, The Relationship Lifecycle, and Dyadic Alliance Resources: An Initial Empirical Examination
C Jay Lambe, Chiharu Ishida, James R Brown
Scottsdale Arizona, February, 2004