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Amit Mahimkar

Assistant Professor
Marketing
Office
SFHB State Farm Hall Of Business 352
  • About
  • Education
  • Research

Current Courses

MKT 311.001 Marketing & Sales Forecasting

MKT 338.001 Strategic Marketing Management

PhD Marketing

The University of Texas at El Paso
El Paso, TX

Journal Article

Mahimkar, A. Mirroring desire: Narcissism, psychological ownership, and purchase intentions for self-replicated sex robots. Journal of Retailing and Consumer Services 90 (2026): 104674.
Mahimkar, A., Hadjimarcou, J., & Ramirez, E. Workplace ostracism and frontline LGBTQ+ service employees: tracing the emotional and resource pathways to service sabotage. Journal of Services Marketing (2025): 1-19.
Mahimkar, A., & Ramirez, E. Countering activism from CSR beneficiaries: a typology of strategic responses for firms. International Review on Public and Nonprofit Marketing (2024)