Aditya Gupta
Associate Professor
Office
SFHB State Farm Hall Of Business 306
Office Phone
Email
- About
- Education
- Awards & Honors
- Selected Research
Current Courses
MKT 231.002 Buyer Behavior
MKT 233.001 Foundations Of Integrated Marketing Communication
MKT 233.002 Foundations Of Integrated Marketing Communication
MKT 231.002 Buyer Behavior
MKT 233.001 Foundations Of Integrated Marketing Communication
MKT 233.002 Foundations Of Integrated Marketing Communication
MKT 233.003 Foundations Of Integrated Marketing Communication
Teaching Interests & Areas
Integrated Marketing Communication
Consumer Behavior
Research Interests & Areas
Consumer well-being
Experiential consumption
Qualitative research
Phenomenological research
PhD Marketing
University of Nebraska - Lincoln
USA
Charles C. Slater Memorial Award
Macromarketing Society
2025
Carolan Research Institute Grant
Carolan Research Institute
2021
James M Comer Award for Best Contribution to Selling and Sales Management Theory
Journal of Personal Selling and Sales Management
2021
Marketing Department Chairperson Faculty Scholar Research Award
Marketing Department, ISU
2021
Grants and Contracts
2021 Department Chairperson Faculty Scholar Grant
Aditya Gupta, Sheila Roy, Renuka Kamath
Illinois State University. June 30 2021
Carolan Research Institute Research Grant
Aditya Gupta, Ishani Banerji
Carolan Research Institute. April 1 2021
2020-2021 University Research Grant
Aditya Gupta
Illinois State University. April 29 2020
Book, Chapter
Service Lessons during COVID-19: The Case of Food Trucks
Eilert, M., Gupta, A., & McCullough, C.
(2021), 2, 235-264, The Future of Service Post-COVID-19 Pandemic, Springer
If You Love Me, Surprise Me
Gupta, A., & , J.
(2018), Gifts, Romance, and Consumer Culture, Taylor and Francis
Conference Proceeding
Consuming for Psychological Well-Being: A Comparison between Material and Experiential Purchases
Gupta, A.
American Marketing Association, 34, 213-227, (2023)
Consumption Streams: A New Metaphor for Exploring how Consumers Enter, Continue with, and Exit Subscription Box Retail
Banerji, I., & Gupta, A.
American Marketing Association, 34, 1122-1125, (2023)
Digital Consumer Wisdom: A Practice-Based Framework
Gupta, A.
American Marketing Association, 34, 499-513, (2023)
Should I Take a Dip? A Trifocal Conceptualization of the Subscription Box Customer Journey
Banerji, I., Gupta, A., & Ketron, S.
Association for Consumer Research, 51, 389, (2023)
All for a Bun and a Bun for All: An S-O-R Perspective on Collective Pandemic Purchasing in Mumbai
Gupta, A., Roy, S., & Kamath, R.
American Marketing Association, 33, 178-181, (2022)
Canvases of Self-Discovery or Blueprints of Self-Creation? Conceptualizing Two Pathways for the Experience of Meaning in Experiential Consumption
Gupta, A.
Society for Marketing Advances, 450-452, (2022)
Yay or Nay? Investigating Surprise across Consumer Self-Gifting Motivations
Gupta, A., & Hewage, G.
American Marketing Association, 32, 435-37, (2021)
Making Macromarketing Meaningful - A Eudaimonic View of Quality of Life and Consumer Well-being
Gupta, A., & Gentry, J.
The Macromarketing Society, 113-115, (2020)
Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases
Gupta, A., & Gentry, J.
Academy of Marketing Science, 495-496, (2020)
This May Take A While - Differences in Difficulty of Recall between Hedonic and Eudaimonic Purchases
Gupta, A., & Gentry, J.
Association for Consumer Research, 47, 610-611, (2019)
Journal Article
An Examination of Digital Accessibility within Social Media Platforms: Problems for Vulnerable Consumers and Policy Implications
Raymond, M., Smith, H., Carlson, L., & Gupta, A.
Journal of Advertising Research, 64 (4), 430-450, (2025), 10.2501/JAR-2024-026
Filling in the Gaps: A Service-Ecosystem Perspective on Purchase Groups as Interstitial Markets
Gupta, A., Roy, S., & Kamath, R.
Journal of Services Marketing, 38 (6), 691-710, (2024), https://doi.org/10.1108/JSM-08-2023-0302
Meaningful Consumption
Gupta, A., Gentry, J., & Eilert, M.
Journal of Macromarketing, 44 (3), 637-652, (2024), https://doi.org/10.1177/02761467241236485
Navigating Consumption Streams: Toward a Utilitarian-Hedonic Perspective on Subscription Box Customer Journeys
Banerji, I., Gupta, A., & Ketron, S.
Journal of Consumer Behavior, 23 (5), 2660-2675, (2024), https://doi.org/10.1002/cb.2369
Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes during the Covid-19 Pandemic
Gupta, A., & Ishida-Lambert, C.
Journal of Marketing Education, 44 (2), 166-190, (2021), https://doi.org/10.1177/02734753211065124
Can I Surprise Myself? A Conceptual Framework of Surprise Self-Gifting among Consumers
Gupta, A., Eilert, M., & Gentry, J.
Journal of Retailing and Consumer Services, 54, (2020), https://doi.org/10.1016/j.jretconser.2018.11.017
Toward a New Perspective on Salesperson Success and Motivation: A Trifocal Framework
Delpechitre, D., Gupta, A., Zadeh, A., Lim, J., & Taylor, S.
Journal of Personal Selling & Sales Management, 40 (4), 267-288, (2020), https://doi.org/10.1080/08853134.2020.1805748
Presentations
Fostering Student Creativity
Aditya Gupta
2024 MMA Conference, Santa Fe, NM, September, 2024
Should I Take a Dip? A Trifocal Conceptualization of the Subscription Box Customer Journey
Ishani Banerji, Aditya Gupta, Seth Ketron
2023 ACR Conference, Seattle, WA, October, 2023
Consuming for Psychological Well-Being: A Comparison between Material and Experiential Purchases
Aditya Gupta
2023 AMA Summer Academic Conference, San Francisco, CA, August, 2023
Digital Consumer Wisdom: A Practice-Based Framework
Aditya Gupta
2023 AMA Summer Academic Conference, San Francisco, CA, August, 2023
2023 AMA Summer Doctoral Consortium Panel
Aditya Gupta
2023 AMA Summer Doctoral Consortium Panel, San Francisco, CA, August, 2023
Consumption Streams: A New Metaphor for Exploring how Consumers Enter, Continue With, and Exit Subscription Box Retail
Ishani Banerji, Aditya Gupta
2023 AMA Winter Academic Conference, Nashville, TN, February, 2023
Canvases of Self-Discovery or Blueprints of Self-Creation? Conceptualizing Two Pathways for the Experience of Meaning in Experiential Consumption
Aditya Gupta
2022 SMA Annual Conference, Charlotte, North Carolina, November, 2022
Conducting Academic Research
Aditya Gupta
A session on conducting academic research, Mumbai, Maharashtra, June, 2022
All for a Bun and a Bun for All: An S-O-R Perspective on Collective Pandemic Purchasing in Mumbai
Aditya Gupta, Sheila Roy, Renuka Kamath
2022 AMA Winter Academic Conference, Online, February, 2022
Toward Eudaimonic Consumption and Eudaimonic Marketing
Aditya Gupta
College of Business Research Presentation, Normal, Illinois, February, 2022
Understanding Buyer Behavior and Marketing Communication
Aditya Gupta
International Webinar on Consumer Behaviour Impact on Marketing, Online, February, 2022
On Happiness
Aditya Gupta
A Session on Meaningful Happiness, Online, January, 2022
Yay or Nay? Investigating Surprise Across Consumer Self-Gifting Motivations
Aditya Gupta, Ganga Hewage
2021 AMA Winter Academic Conference, Online, January, 2021
Pleasure Versus Meaning: Differences in Elevation and Psychological Well-Being for Hedonic and Eudaimonic Purchases
Aditya Gupta, James Gentry
Academy of Marketing Science Annual Conference, Online, December, 2020
Making Macromarketing Meaningful - A Eudaimonic View of Quality of Life and Consumer Well-being
Aditya Gupta, James W Gentry
45th Annual Macromarketing Conference, Online, July 8, 2020
This May Take a While: Differences in Difficulty of Recall Between Hedonic and Eudaimonic Purchases
Aditya Gupta, James Gentry
2019 Association for Consumer Research Conference North American Advances, Atlanta, Georgia, October, 2019