Gary Hunter
Professor Emeritis
Marketing
Office
SFHB State Farm Hall Of Business 352b
Office Phone
Email
Website
- About
- Education
- Awards & Honors
- Research
Biography
I received my doctorate from the University of Kentucky in 2000. Since that time, I have been at Illinois State University. Prior to joining academia, I worked for a consumer electronics retailer.
Teaching Interests & Areas
My teaching interests include critical thinking, retail, and consumer behavior.
Research Interests & Areas
My research interests focus on individual differences and information overload. In general my research examines the interaction between a person and their environment.
PhD Marketing
University of Kentucky
Lexington, KY
MBA
University of North Carolina at Wilmington
Wilmington, NC
BS Marketing
University of North Carolina at Wilmington
Wilmington, NC
Outstanding MBA Professor
College of Business
2023
Best Overall Student Evaluation of all bachelor classes in the faculty at the Universitaet Paderborn
Fachshaft--Paderborn Student Association
2014
College of Business Outstanding Service Award
College of Business
2013
Grants & Contracts
One Really Good Product or Several Pretty Good Products: Which has Greater Effect on Source Country Image?. Illinois State University. Illinois State University. (2016)
If Champagne Came From Malaysia, Would Malaysia be France?. Illinois State University. Illinois State University. (2015)
To Post or Not to Post? The Effects of Privacy on Social Media Usage. Illinois State University. Illinois State University. (2014)
Marketing: Then and Now. Illinois State University. Illinois State University. (2013)
Goethe's Faust: Lessons for the Role of Marketing in Society. Illinois State University. Illinois State University. (2012)
Cleaning Out the Basement: Gender Differences in Thrift Store Donations. Illinois State University. Illinois State University. (2010)
When Should Firms Offer Consumers Greater Control?. Country Insurance and Financial Services Faculty Scholar. Private. (2010)
The Impact of Desire for Control on Consumer Behavior. Illinois State University. Illinois State University. (2009)
Does the Empowering Activity Impact the Relationship between Satisfaction and Empowerment?. Illinois State University. Illinois State University. (2008)
Consumers Desire for Control: Scale Development and Validation. Illinois State University. Illinois State University. (2007)
Fulbright Award for Research/Lecture. Fulbright Commission. (2007)
Under What Circumstances Does it Pay a Firm to Empower Consumers?. Katie Insurance School Faculty Development Grant. Illinois State University. (2007)
Why Empower? : The Benefits to Marketers of Empowering Consumers. Illinois State University. Illinois State University. (2007)
Technolgoy Adoption by Insurance and Financial Services Representatives: How Widespread is its Use and What is the Impact on Outcomes?. Illinois State University. Illinois State University. (2006)
The Automatic Influence of Assortment Size. Illinois State University. Illinois State University. (2006)
A Scale to Measure Consumers' Susceptibility to Information Overload. Illinois State University. Illinois State University. (2005)
We Can't Go On Together...: Effects and Management of Suspicion in Distribution Channels. Illinois State University. Illinois State University. (2005)
Achieving Clarity through the Fog: An Investigation of Agent-Firm Communication Practices and Their Effect on Agent Performance. Illinois State University. Illinois State University. (2004)
Downtown or the Mall: Investigating the Interaction between the Characteristics of the Shopping Center and Shopper Type in Choosing Where to Shop. Illinois State University. Illinois State University. (2004)
An Investigation into the Use of Agent Coping Strategies to Moderate the Effect of Information Overload on Job Satisfaction and Turnover. Illinois State University. Illinois State University. (2003)
An Exploratory Investigation of the Impact of Large Amounts of Information on an Insurance Industry Sales Force. Illinois State University. Illinois State University. (2002)
Entrepreneurship for Healthcare Professionals. The Coleman Foundation. (2002)
Information Overload: Effortful or Automatic?. Illinois State University. Illinois State University. (2001)
The Insurance Sales Force and Information Overload: The Relationship Between the Number of Products Offered and Sales Force Effectiveness. Illinois State University. Illinois State University. (2001)
Book, Authored
Taylor, S., & Hunter, G. Critical Thinking and Business Decision Making, Second Edition (2020)
Book, Chapter
Hunter, G., & Taylor, S. Predicting Electronic Communication System Adoption: The Influence of Adopter Perceptions of Continuous or Discontinuous Innovation. In Lee (EDs), E-Business Innovation and Process Management. Cybertech Publishing (2007): 282-306.
Conference Proceeding
Hunter, G. Gender Differences in the Likelihood of Experiencing an Information Overload amongst Retail Customers. Society for Marketing Advances (2021)
Hunter, G. The Relationship between the Retail Shopping Experience and Information Overload. Jie G. Fowler and Jeri Weiser (EDs). Society for Marketing Advances Changing the 'Rhythm' of Marketing: Are We Listening? (2019): 330.
Hunter, G. Strengthening the Relationship between Product Evaluation and Source Country Image. Society for Marketing Advances (Ethical Decisions in Lifestyle Choices) (2017): 86-87.
Hunter, G. A Conceptual Analysis of the Influence of Breadth and Depth of Stereotype Disconfirmation on Inverse Country of Origin Effects. Jie G. Fowler and Jeri Weiser (EDs). Society for Marketing Advances (2016): 64-65.
Hunter, G. The Enduring Impact of Inverse Country of Origin Effects. Thorsten Hennig-Thurau and Charles F. Hofacker (EDs). American Marketing Association Winter Educators' Conference 27 (2016): F20-21.
Hunter, G. Rewriting the Schedule: Some Benefits to Retailers of Closing One Day per Week. Society for Marketing Advances (2015): 118.
Hunter, G. Consumer Perceptions of Marketing: Past and Present. Society for Marketing Advances (SMA) Conference (2014)
Waite, K., Grant, I., & Hunter, G. Beyond the Privacy Paradox: The Relevance of a Uses and Gratifications Approach to Social Media. Academy of Marketing (2013)
Hunter, G., Garnefeld, I., & Steinhoff, L. Can Retailers Improve Loyalty by Empowering Consumers?. American Marketing Association Winter Educators' Conference 22 (2011): 260-261.
Hunter, G. When Should Retailers Offer Greater Control to Consumers. American Marketing Association Summer Educators' Conference 22 (2011): 304-305.
Hunter, G. Gender Differences in Attitude towards Donating to Thrift Stores. Society for Marketing Advances (SMA) Conference (2010)
Hunter, G., & Wallace, D. Examining Donations to Thrift Store Retailers Using the Extended Model of Goal Directed Behavior. Society for Marketing Advances (SMA) Conference (2009): 228-229.
Hunter, G., Harrison, T., & Waite, K. The Dimensions of Consumer Empowerment. American Marketing Association Summer Educators' Conference 17 (2006): 207-208.
Hunter, G., & Goebel, D. Coping with Information Overload in a Sales Environment. American Marketing Association Summer Educators' Conference 16 (2005): 240.
Elango, B., Hunter, G., & Winchell, M. Promoting Entrepreneurial Behavior Amongst Health Care Professionals: Converting Ideas into Opportunities. United States Association for Small Business and Entrepreneurship Conference (2004)
Hunter, G., & Taylor, S. A Propositional Framework Exploring Consumers' Shopping Center Choices. American Marketing Association Summer Educators' Conference 15 (2004): 267.
Hunter, G., & Vandersnick, T. Salespersons' Susceptibility to Information Overload: Scale Development and Validation. American Marketing Association Winter Educators' Conference 15 (2004): 184-185.
Hunter, G. Information Overload and the Sales Force. American Marketing Association Winter Educators' Conference 14 (2003): 22-23.
Hunter, G. Information Overload: Past, Present, and Future. American Marketing Association Winter Educators' Conference 14 (2003): 247.
Hunter, G. Phantom Voices: The Influence of Unrecognized Celebrity Voices on Affective Evaluations of Advertised Brands. American Marketing Association Summer Educators' Conference 12 (2001): 316.
Hunter, G. Hostile Triads: An Analysis of Dual Distribution Using a Transaction Cost Approach. American Marketing Association Summer Educators' Conference 9 (1998): 300-305.
Hunter, G. The Relationship Between the Likelihood of Experiencing an Information Overload and Attitude toward Online Shopping. Society for Marketing Advances Analysis for a Brave New Marketing World: 330-331.
Journal Article
Ishida-Lambert, C., Kaufman, P., Gibson, M., & Hunter, G. Fostering Value Co-Creation using an Agency-Style Client Project in Marketing Education". No. Journal of Marketing Education (2025)
Hunter, G., Taylor, S., & Kallen, P. Shoppers' Susceptibility to Information Overload: Scale Development and Validation. Journal of Marketing Theory & Practice (2022)
Hunter, G., & Taylor, S. The Relationship between Preference for Privacy and Social Media Usage. Journal Of Consumer Marketing (2019)
Taylor, S., & Hunter, G. Best Buy and Showrooming: A Critical Thinking Case Exercise Based Upon Service Dominant Logic and Value Co-Creation. Journal of Creating Value 1 (2015): 256-274.
Siguaw, J., Gassenheimer, J., & Hunter, G. Consumer Co-creation and the Impact on Intermediaries. International Journal Of Physical Distribution & Logistics Management (2014)
Taylor, S., & Hunter, G. Value, Satisfaction, and Loyalty: An Evolving Conceptualization. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior (2014)
Gassenheimer, J., Siguaw, J., & Hunter, G. Exploring Motivations and the Capacity for Business Crowdsourcing. AMS Review 3.4 (2013): 205-216.
Hunter, G., Gassenheimer, J., & Siguaw, J. Suspicion: Its sources, means of control, and effect on interorganizational relationships. Industrial Marketing Management 40.7 (2011): 1183-1192.
Taylor, S., Goodwin, S., Melton, H., & Hunter, G. An Analysis of the Student Course Engagement Questionnaire (SCEQ) in Large-Section-Size Principles Classes. Journal of Excellence in College Teaching 22.1 (2011): 29-57.
Taylor, S., Hunter, G., Melton, H., & Goodwin, S. Student Engagement and Marketing Classes. Journal Of Marketing Education 33.1 (2011): 73-92.
Waite, K., Harrison, T., & Hunter, G. Exploring Bank Website Expectations across Two Task Scenarios. Journal Of Financial Services Marketing 16.1 (2011): 76-85.
Hunter, G., & Goebel, D. Salespersons Information Overload: Scale Development, Validation, and Its Relationship to Salesperson Job Satisfaction and Performance. Journal Of Personal Selling & Sales Management 28.1 (2008): 21-35.
Hunter, G., & Garnefeld, I. When does Consumer Empowerment Lead to Satisfied Consumers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link. Journal of Research for Consumers 15 (2008)
Elango, B., Hunter, G., & Winchell, M. Barriers to Nurse Entrepreneurship: A Study of the Process Model of Entrepreneurship. Journal of the American Academy of Nurse Practitioners 19 (2007): 198-204.
Gassenheimer, J., Hunter, G., & Siguaw, J. The Taming of a Hostile Supply Chain: An Analysis of Hybrid Distribution from a Transactional Cost and Relational Perspective. Industrial Marketing Management 36.5 (2007): 604-616.
Taylor, S., Hunter, G., & Lindberg, D. The Roles of Satisfaction, Value, and Brand Equity in the Formation of Customer-Based Brand Equity in Financial Service Marketing. Journal Of Services Marketing 21.4 (2007): 241-252.
Harrison, T., Waite, K., & Hunter, G. The Internet, Information and Empowerment. European Journal Of Marketing 40.9/10 (2006): 972-993.
Hunter, G. The Role of Anticipated Emotion, Desire, and Intention in the Relationship Between Image and Shopping Center Visits. International Journal Of Retail & Distribution Management 34.10 (2006): 709-721.
Taylor, S., Hunter, G., & Longfellow, T. Testing an Expanded Attitude Model of Goal Directed Behavior in a Loyalty Context. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior 19 (2006): 18-39.
Hunter, G., & Taylor, S. Predicting the Initial Adoption or Upgrading of Electronic Communication Systems. International Journal of E-Business Research 1.4 (2005): 1-23.
Hunter, G. Information Overload: Guidance for Identifying When Information Becomes Detrimental to Sales Force Performance. Journal Of Personal Selling & Sales Management 24 (2004): 91-100.
Taylor, S., Humphreys, M., Singley, R., & Hunter, G. Business Student Preferences: Identifying the Relative Importance of Web Management in Course Design. Journal Of Marketing Education 26.1 (2004): 42-49.
Taylor, S., & Hunter, G. An Exploratory Investigation into the Antecedents of Satisfaction, Brand Attitude, and Loyalty Within the (B2B) e-CRM Industry. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior 16 (2003): 19-35.
Taylor, S., & Hunter, G. The Impact of Loyalty with e-CRM Software and e-Services. International Journal Of Service Industry Management 13.5 (2002): 452-474.
Tian, K., Bearden, W., & Hunter, G. Consumers' Need for Uniqueness: Scale Development and Validation. Journal Of Consumer Research 28 (2001): 50-66.
Textbook, Revised
Taylor, S., & Hunter, G. Critical Thinking and Business Decision Making, Third Edition (2022)
Presentations
Rethinking Social Media Information Disclosure: An Application of Uses Gratification Theory. International Conference on Social Media and Society. (2016)
Chaired a conference session at Winter AMA in the Consumer Behavior Track.. American Marketing Association Summer Educators' Conference. (2015)
Chaired a session in the retailing track at the SMA conference.. Society for Marketing Advances (SMA) Conference. (2015)
Served as chair of a consumer behavior session. American Marketing Association Summer Educators' Conference. (2015)
To Post or Not to Post? The Impact of Preference for Privacy on Social Media Usage. American Marketing Association Winter Educators' Conference. (2015)
Discussant for retailing track. Society for Marketing Advances (SMA) Conference. (2011)
Served as session chair for the retailing track.. American Marketing Association Educators' Summer Conference. (2011)
Discussant at Consumer Behavior Session. American Marketing Association Eduators' Summer Conference. (2009)
Served as Session Chair for the Sales Track. My session included four papers and did not use a discussant.. American Marketing Association Winter Educators' Conference. (2009)
Consumer Empowerment: When Does it Pay Firms to Empower Consumers?. Doctoral Colloquim. (2007)
Discussant for The Effects of Store, Product, and Pricing Information on Consumer Decision Making session in the Pricing and Retailing Track (session 9.5).. American Marketing Association Summer Educators' Conference. (2007)
Serve as discussant for the Consumer and Technology Adoption session of the consumer behavior track. American Marketing Association Winter Educators' Conference, Consumer Behavior Track. (2007)
Serve as discussant for the Interorganizational Performance session of the Interorganizational Issues track. American Marketing Association Winter Educators' Conference, Interorganizational Issues. (2007)
Services and Customer Orientation Session. Marketing Management Association. (2007)
Session Chair and Discussant for Account Management and Relationship Selling session in the Sales and Sales Management track (session 6.4).. American Marketing Association Summer Educators' Conference. (2007)
Chair of the Managing Alliances and Interfirm Relationships Session. American Marketing Association Summer Educators' Conference, Interorganizational Relationships. (2006)
Served as session chair for Trends in Managing Customer Relationships session. American Marketing Association Summer Educators' Conference, Sales Management. (2006)
Served as session chair. American Marketing Association, Interorganizational Relationships. (2005)
A Dual Process Theory of Information Overload. Association for Consumer Research. (2001)
Information Overload: A Contingency Framework. Association for Consumer Research. (1997)