Gary Hunter
Professor Emeritis
Office
SFHB State Farm Hall Of Business 352b
Office Phone
Email
Website
- About
- Education
- Awards & Honors
- Selected Research
Biography
I received my doctorate from the University of Kentucky in 2000. Since that time, I have been at Illinois State University. Prior to joining academia, I worked for a consumer electronics retailer.
Teaching Interests & Areas
My teaching interests include critical thinking, retail, and consumer behavior.
Research Interests & Areas
My research interests focus on individual differences and information overload. In general my research examines the interaction between a person and their environment.
PhD Marketing
University of Kentucky
Lexington, KY
MBA
University of North Carolina at Wilmington
Wilmington, NC
BS Marketing
University of North Carolina at Wilmington
Wilmington, NC
Outstanding MBA Professor
College of Business
2023
Best Overall Student Evaluation of all bachelor classes in the faculty at the Universitaet Paderborn
Fachshaft--Paderborn Student Association
2014
College of Business Outstanding Service Award
College of Business
2013
Grants and Contracts
One Really Good Product or Several Pretty Good Products: Which has Greater Effect on Source Country Image?
Gary L Hunter
Illinois State University. July 1 2016 - June 30 2017
If Champagne Came From Malaysia, Would Malaysia be France?
Gary L Hunter
Illinois State University. July 1 2015 - June 30 2016
To Post or Not to Post? The Effects of Privacy on Social Media Usage
Gary L Hunter
Illinois State University. July 1 2014 - June 30 2015
Marketing: Then and Now
Gary L Hunter
Illinois State University. July 1 2013 - June 30 2014
Goethe's Faust: Lessons for the Role of Marketing in Society
Gary L Hunter
Illinois State University. July 1 2012 - June 30 2013
Cleaning Out the Basement: Gender Differences in Thrift Store Donations
Gary L Hunter
Illinois State University. July 1 2010 - June 30 2011
When Should Firms Offer Consumers Greater Control?
Gary L Hunter
Country Insurance and Financial Services Faculty Scholar. July 1 2010 - June 30 2012
The Impact of Desire for Control on Consumer Behavior
Gary L Hunter
Illinois State University. July 1 2009 - June 30 2010
Does the Empowering Activity Impact the Relationship between Satisfaction and Empowerment?
Gary L Hunter
Illinois State University. July 1 2008 - June 30 2009
Consumers Desire for Control: Scale Development and Validation
Gary L Hunter
Illinois State University. 2007 - 2007
Fulbright Award for Research/Lecture
Gary L Hunter
Fulbright Commission. 2007 - 2007
Under What Circumstances Does it Pay a Firm to Empower Consumers?
Gary L Hunter
Katie Insurance School Faculty Development Grant. July 1 2007 - June 30 2008
Why Empower? : The Benefits to Marketers of Empowering Consumers
Gary L Hunter
Illinois State University. 2007 - 2007
Technolgoy Adoption by Insurance and Financial Services Representatives: How Widespread is its Use and What is the Impact on Outcomes?
Daniel J. Goebel, Gary L Hunter
Illinois State University. 2006 - 2006
The Automatic Influence of Assortment Size
Gary L Hunter
Illinois State University. 2006 - 2006
A Scale to Measure Consumers' Susceptibility to Information Overload
Gary L Hunter, Daniel J. Goebel
Illinois State University. 2005 - 2005
We Can't Go On Together...: Effects and Management of Suspicion in Distribution Channels
Gary L Hunter
Illinois State University. 2005 - 2005
Achieving Clarity through the Fog: An Investigation of Agent-Firm Communication Practices and Their Effect on Agent Performance
Daniel J. Goebel, Gary L Hunter
Illinois State University. 2004 - 2004
Downtown or the Mall: Investigating the Interaction between the Characteristics of the Shopping Center and Shopper Type in Choosing Where to Shop
Gary L Hunter
Illinois State University. 2004 - 2004
An Investigation into the Use of Agent Coping Strategies to Moderate the Effect of Information Overload on Job Satisfaction and Turnover
Gary L Hunter, Daniel J. Goebel
Illinois State University. 2003 - 2003
An Exploratory Investigation of the Impact of Large Amounts of Information on an Insurance Industry Sales Force
Gary L Hunter, Daniel J. Goebel
Illinois State University. 2002 - 2002
Entrepreneurship for Healthcare Professionals
Michael W. Winchell, Elango Balasubramanian, Gary L Hunter
The Coleman Foundation. 2002 - 2002
Information Overload: Effortful or Automatic?
Gary L Hunter
Illinois State University. 2001 - 2001
The Insurance Sales Force and Information Overload: The Relationship Between the Number of Products Offered and Sales Force Effectiveness
Gary L Hunter
Illinois State University. 2001 - 2001
Book, Authored
Critical Thinking and Business Decision Making, Second Edition
Taylor, S., & Hunter, G.
(2020)
Book, Chapter
Predicting Electronic Communication System Adoption: The Influence of Adopter Perceptions of Continuous or Discontinuous Innovation
Hunter, G., & Taylor, S.
(2007), 282-306, E-Business Innovation and Process Management, Cybertech Publishing
Conference Proceeding
Gender Differences in the Likelihood of Experiencing an Information Overload amongst Retail Customers
Hunter, G.
Society for Marketing Advances, (2021)
The Relationship between the Retail Shopping Experience and Information Overload
Hunter, G.
Society for Marketing Advances, Changing the 'Rhythm' of Marketing: Are We Listening?, 330, (2019)
Strengthening the Relationship between Product Evaluation and Source Country Image
Hunter, G.
Society for Marketing Advances (Ethical Decisions in Lifestyle Choices), 86-87, (2017)
A Conceptual Analysis of the Influence of Breadth and Depth of Stereotype Disconfirmation on Inverse Country of Origin Effects
Hunter, G.
Society for Marketing Advances, 64-65, (2016)
The Enduring Impact of Inverse Country of Origin Effects
Hunter, G.
American Marketing Association Winter Educators' Conference, 27, F20-21, (2016)
Rewriting the Schedule: Some Benefits to Retailers of Closing One Day per Week
Hunter, G.
Society for Marketing Advances, 118, (2015)
Consumer Perceptions of Marketing: Past and Present
Hunter, G.
Society for Marketing Advances (SMA) Conference, (2014)
Beyond the Privacy Paradox: The Relevance of a Uses and Gratifications Approach to Social Media
Waite, K., Grant, I., & Hunter, G.
Academy of Marketing, (2013)
Can Retailers Improve Loyalty by Empowering Consumers?
Hunter, G., Garnefeld, I., & Steinhoff, L.
American Marketing Association Winter Educators' Conference, 22, 260-261, (2011)
When Should Retailers Offer Greater Control to Consumers
Hunter, G.
American Marketing Association Summer Educators' Conference, 22, 304-305, (2011)
Gender Differences in Attitude towards Donating to Thrift Stores
Hunter, G.
Society for Marketing Advances (SMA) Conference, (2010)
Examining Donations to Thrift Store Retailers Using the Extended Model of Goal Directed Behavior
Hunter, G., & Wallace, D.
Society for Marketing Advances (SMA) Conference, 228-229, (2009)
The Dimensions of Consumer Empowerment
Hunter, G., Harrison, T., & Waite, K.
American Marketing Association Summer Educators' Conference, 17, 207-208, (2006)
Coping with Information Overload in a Sales Environment
Hunter, G., & Goebel, D.
American Marketing Association Summer Educators' Conference, 16, 240, (2005)
A Propositional Framework Exploring Consumers' Shopping Center Choices
Hunter, G., & Taylor, S.
American Marketing Association Summer Educators' Conference, 15, 267, (2004)
Promoting Entrepreneurial Behavior Amongst Health Care Professionals: Converting Ideas into Opportunities
Elango, B., Hunter, G., & Winchell, M.
United States Association for Small Business and Entrepreneurship Conference, (2004)
Salespersons' Susceptibility to Information Overload: Scale Development and Validation
Hunter, G., & Vandersnick, T.
American Marketing Association Winter Educators' Conference, 15, 184-185, (2004)
Information Overload and the Sales Force
Hunter, G.
American Marketing Association Winter Educators' Conference, 14, 22-23, (2003)
Information Overload: Past, Present, and Future
Hunter, G.
American Marketing Association Winter Educators' Conference, 14, 247, (2003)
Phantom Voices: The Influence of Unrecognized Celebrity Voices on Affective Evaluations of Advertised Brands
Hunter, G.
American Marketing Association Summer Educators' Conference, 12, 316, (2001)
Hostile Triads: An Analysis of Dual Distribution Using a Transaction Cost Approach
Hunter, G.
American Marketing Association Summer Educators' Conference, 9, 300-305, (1998)
The Relationship Between the Likelihood of Experiencing an Information Overload and Attitude toward Online Shopping
Hunter, G.
Society for Marketing Advances, Analysis for a Brave New Marketing World, 330-331
Journal Article
Fostering Value Co-Creation using an Agency-Style Client Project in Marketing Education"
Ishida-Lambert, C., Kaufman, P., Gibson, M., & Hunter, G.
Journal of Marketing Education, (2025)
Shoppers' Susceptibility to Information Overload: Scale Development and Validation
Hunter, G., Taylor, S., & Kallen, P.
Journal of Marketing Theory & Practice, (2022), 10.1080/10696679.2022.2121287
The Relationship between Preference for Privacy and Social Media Usage
Hunter, G., & Taylor, S.
Journal Of Consumer Marketing, (2019)
Best Buy and Showrooming: A Critical Thinking Case Exercise Based Upon Service Dominant Logic and Value Co-Creation
Taylor, S., & Hunter, G.
Journal of Creating Value, 1, 256-274, (2015), 10.1177/2394964315601527
Consumer Co-creation and the Impact on Intermediaries
Siguaw, J., Gassenheimer, J., & Hunter, G.
International Journal Of Physical Distribution & Logistics Management, (2014)
Value, Satisfaction, and Loyalty: An Evolving Conceptualization
Taylor, S., & Hunter, G.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, (2014)
Exploring Motivations and the Capacity for Business Crowdsourcing
Gassenheimer, J., Siguaw, J., & Hunter, G.
AMS Review, 3 (4), 205-216, (2013), 10.1007/s13162-013-0055-8
An Analysis of the Student Course Engagement Questionnaire (SCEQ) in Large-Section-Size Principles Classes
Taylor, S., Goodwin, S., Melton, H., & Hunter, G.
Journal of Excellence in College Teaching, 22 (1), 29-57, (2011)
Exploring Bank Website Expectations across Two Task Scenarios
Waite, K., Harrison, T., & Hunter, G.
Journal Of Financial Services Marketing, 16 (1), 76-85, (2011)
Student Engagement and Marketing Classes
Taylor, S., Hunter, G., Melton, H., & Goodwin, S.
Journal Of Marketing Education, 33 (1), 73-92, (2011)
Suspicion: Its sources, means of control, and effect on interorganizational relationships
Hunter, G., Gassenheimer, J., & Siguaw, J.
Industrial Marketing Management, 40 (7), 1183-1192, (2011)
Salespersons Information Overload: Scale Development, Validation, and Its Relationship to Salesperson Job Satisfaction and Performance
Hunter, G., & Goebel, D.
Journal Of Personal Selling & Sales Management, 28 (1), 21-35, (2008)
When does Consumer Empowerment Lead to Satisfied Consumers? Some Mediating and Moderating Effects of the Empowerment-Satisfaction Link
Hunter, G., & Garnefeld, I.
Journal of Research for Consumers, 15, (2008)
Barriers to Nurse Entrepreneurship: A Study of the Process Model of Entrepreneurship
Elango, B., Hunter, G., & Winchell, M.
Journal of the American Academy of Nurse Practitioners, 19, 198-204, (2007)
The Roles of Satisfaction, Value, and Brand Equity in the Formation of Customer-Based Brand Equity in Financial Service Marketing
Taylor, S., Hunter, G., & Lindberg, D.
Journal Of Services Marketing, 21 (4), 241-252, (2007)
The Taming of a Hostile Supply Chain: An Analysis of Hybrid Distribution from a Transactional Cost and Relational Perspective
Gassenheimer, J., Hunter, G., & Siguaw, J.
Industrial Marketing Management, 36 (5), 604-616, (2007)
Testing an Expanded Attitude Model of Goal Directed Behavior in a Loyalty Context
Taylor, S., Hunter, G., & Longfellow, T.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 19, 18-39, (2006)
The Internet, Information and Empowerment
Harrison, T., Waite, K., & Hunter, G.
European Journal Of Marketing, 40 (9/10), 972-993, (2006)
The Role of Anticipated Emotion, Desire, and Intention in the Relationship Between Image and Shopping Center Visits
Hunter, G.
International Journal Of Retail & Distribution Management, 34 (10), 709-721, (2006)
Predicting the Initial Adoption or Upgrading of Electronic Communication Systems
Hunter, G., & Taylor, S.
International Journal of E-Business Research, 1 (4), 1-23, (2005)
Business Student Preferences: Identifying the Relative Importance of Web Management in Course Design
Taylor, S., Humphreys, M., Singley, R., & Hunter, G.
Journal Of Marketing Education, 26 (1), 42-49, (2004)
Information Overload: Guidance for Identifying When Information Becomes Detrimental to Sales Force Performance
Hunter, G.
Journal Of Personal Selling & Sales Management, 24, 91-100, (2004)
An Exploratory Investigation into the Antecedents of Satisfaction, Brand Attitude, and Loyalty Within the (B2B) e-CRM Industry
Taylor, S., & Hunter, G.
Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior, 16, 19-35, (2003)
The Impact of Loyalty with e-CRM Software and e-Services
Taylor, S., & Hunter, G.
International Journal Of Service Industry Management, 13 (5), 452-474, (2002)
Consumers' Need for Uniqueness: Scale Development and Validation
Tian, K., Bearden, W., & Hunter, G.
Journal Of Consumer Research, 28, 50-66, (2001)
Textbook, Revised
Critical Thinking and Business Decision Making, Third Edition
Taylor, S., & Hunter, G.
(2022)
Presentations
Rethinking Social Media Information Disclosure: An Application of Uses Gratification Theory
Kathryn Waite, Gary L Hunter, Ian Grant
London United Kingdom, , 2016
Chaired a conference session at Winter AMA in the Consumer Behavior Track.
Gary L Hunter
null, , 2015
Chaired a session in the retailing track at the SMA conference.
Gary L Hunter
null, , 2015
Served as chair of a consumer behavior session
Gary L Hunter
null, , 2015
To Post or Not to Post? The Impact of Preference for Privacy on Social Media Usage
Gary L Hunter
San Antonio Texas, , 2015
Discussant for retailing track
Gary L Hunter
Memphis TN, , 2011
Served as session chair for the retailing track.
Gary L Hunter
null, , 2011
Discussant at Consumer Behavior Session
Gary L Hunter
null, , 2009
Served as Session Chair for the Sales Track. My session included four papers and did not use a discussant.
Gary L Hunter
Tampa FL, , 2009
Discussant for The Effects of Store, Product, and Pricing Information on Consumer Decision Making session in the Pricing and Retailing Track (session 9.5).
Gary L Hunter
Washington DC, , 2007
Serve as discussant for the Consumer and Technology Adoption session of the consumer behavior track
Gary L Hunter
San Diego CA, , 2007
Serve as discussant for the Interorganizational Performance session of the Interorganizational Issues track
Gary L Hunter
San Diego CA, , 2007
Services and Customer Orientation Session
Gary L Hunter
Chicago IL, , 2007
Session Chair and Discussant for Account Management and Relationship Selling session in the Sales and Sales Management track (session 6.4).
Gary L Hunter
Washington DC, , 2007
Consumer Empowerment: When Does it Pay Firms to Empower Consumers?
Gary L Hunter, Ina Garnefeld
Paderborn Germany, November, 2007
Chair of the Managing Alliances and Interfirm Relationships Session
Gary L Hunter
null, , 2006
Served as session chair for Trends in Managing Customer Relationships session
Gary L Hunter
Chicago IL, , 2006
Served as session chair
Gary L Hunter
null, , 2005
A Dual Process Theory of Information Overload
Gary L Hunter
Austin Texas, , 2001
Information Overload: A Contingency Framework
Gary L Hunter
Denver Colorado, , 1997