Chiharu Ishida-Lambert
Professor
Masters Business Admin
Office
SFHB State Farm Hall of Business 00323
Office Hours
TBD
Office Phone
Email
- About
- Education
- Awards & Honors
- Research
Current Courses
MKT 440.001 Brand Management And Analytics
MKT 440.002 Brand Management And Analytics
MKT 400.001 Independent Study
MKT 400.002 Independent Study
MKT 398.001 Professional Practice: Internship/CoOp Ed in Advanced Marketing Analytics
MKT 498.002 Professional Practice: Marketing
MKT 339.001 Seminar in Marketing: Brand Management and Analytics
Teaching Interests & Areas
Marketing Research
Marketing Analytics
Business Analytics
Business Statistics
Research Interests & Areas
Business to Business
Public Policy
Big Data
PhD Business, Marketing
Virginia Tech
Blacksburg, VA
MBA
Radford University
Radford, VA
BBA International Marketing
Radford University
Radford, VA
COB Faculty Outstanding Service Award
Illinois State University COB
2024
Graduate Assistant Teaching Award
Virginia Tech
2006
Mary Kay Dissertation Award
Academy of Marketing Science
2005
Grants & Contracts
University Research Grant (URG). Illinois State University. (2011)
University Research Grant (URG). Illinois State University. (2010)
Katie Faculty Development Grant. Illinois State University. (2009)
Book, Chapter
Taylor, S., Ishida, C., & Melton, H. A Meta-Analytic Investigation of the Antecedents of Digital Piracy. Roland T. Rust and Ming-Hui Huang (EDs), Handbook of Service Marketing Research. Edward Elgar Pub (2014): 437-464.
Conference Proceeding
Lim, J., Donovan, L., Kaufman, P., & Ishida, C. Does Professional Athletes' Humility and Activity on Social Media Impact Team and Player Performance? Evidence from National Football League. American Marketing Association Winter Educators' Conference (2019)
Donovan, L., Ishida-Lambert, C., & Kaufman, P. Experiential Learning and Value Co-Creation In the Classroom: A New Examination Using Social Media Monitoring. Academy of Marketing Science Annual Conference (2017)
Kaufman, P., Ishida, C., Donovan, L., & Kaufman, K. The Creation of Videos By Marketing Students: An Exploration of Attitudes and Motivations in A Capstone Course. Academy of Marketing Science Conference (2016)
Taylor, S., Chang, W., Ishida, C., Orudzheva, L., & Barton, A. Identifying the Goal Structures of Undergraduate Students Vis-à-vis Ethical Decision Making. The Global Business, MIS, Economics and Finance Research Conference, (2014)
Taylor, S., Ishida, C., Wieland, J., & Kim, M. Measuring Disconfirmation in Satisfaction Research: Considering A Latent Variable Approach. Consumer Satisfaction, Dissatisfaction, and Complaining Behavior Conference (2012)
Ishida, C., Lambe, C., & Sandvik, K. Extending Views of Rewards and Salesperson Outcomes: Exploration of the Moderating Role of Task Programmability. American Marketing Association Educators' Summer Conference 22 (2011): 281-290.
Kaufman, P., Ishida, C., Pope, N., & Langrehr, F. Propositions on Why Consumers Purchase Extended Warranties. AMA Winter Educators Conference 22 (2011): 370-377.
Taylor, S., & Ishida, C. A Proposed Framework for Assessing Measurement Models Involving Self-Report Consumer Satisfaction Judgments. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior (2010)
Ishida, C., & Brown, J. PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING. American Marketing Association Winter Educators' Conference (2008)
Ishida, C., Brown, J., & Klein, N. Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective. American Marketing Association Summer Educators' Conference (2006)
Ishida, C., & Keith, J. Social Exchange Perspective on Consumer Loyalty. American Marketing Association Winter Educators' Conference (2006)
Ishida, C., & Keith, J. Consumer Satisfaction-Loyalty Linkage: A Network Perspective. Academy of Marketing Science: Developments in Marketing Science (2005)
Ishida, C., & Keith, J. Satisfaction-Loyalty Linkage: A Network Perspective. Academy of Marketing Science: Developments in Marketing Science (2005)
Lambe, C., Ishida, C., & Brown, J. Business Network Effects, The Relationship Lifecycle, and Dyadic Alliance Resources: An Initial Empirical Examination. American Marketing Association Winter Educators' Conference (2004)
Journal Article
Ishida-Lambert, C., Kaufman, P., Gibson, M., & Hunter, G. Fostering Value Co-Creation using an Agency-Style Client Project in Marketing Education". No. Journal of Marketing Education (2025)
Pope, N., Ishida, C., & Kaufman, P. The Service Contracts Model Act: A Quarter Century and Counting — What Now?. Cassandra Cole and Kathleen McCullough (EDs). Journal of Insurance Regulation (2022): 2-21.
Tong, P., Yencha, C., & Ishida, C. The Role of Social Norms on Direct-to-Physician Pharmaceutical Marketing Payment Acceptance. Journal of Public Policy and Marketing 41.4 (2022): 336-352.
Gupta, A., & Ishida-Lambert, C. Navigating the New Normal: An S-O-R Perspective on Student Experiences of Environmental, Psychological, and Behavioral Changes during the Covid-19 Pandemic. Journal of Marketing Education 44.2 (2021): 166-190.
Lim, J., Donovan, L., Kaufman, P., & Ishida, C. Professional Athletes’ Social Media Use and Player Performance: Evidence from the National Football League. International Journal of Sport Communication 14.1 (2021): 33-59.
Taylor, S., Ishida, C., Lim, J., & Delpechitre, D. Transformative Service Practice in Higher Education: A Cautionary Note. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior (2018)
Taylor, S., Ishida-Lambert, C., Lim, J., & Delpechitre, D. Transformative Service Practice in Higher Education: A Cautionary Note. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior 30 (2017): 77-96.
Taylor, S., Ishida, C., & Donovan, L. Considering the Role of Affect and Anticipated Emotions in the Formation of Consumer Loyalty Intentions. Psychology & Marketing 33.10 (2016): 814–829.
Taylor, S., Black, H., Donovan, L., Ishida, C., & Judson, K. The Relationship Between Eudaimonic Well-Being and Social Well-Being with Millennials. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior (2016)
Taylor, S., Donovan, L., & Ishida, C. Consumer Trust and Satisfaction in the Formation Consumer Loyalty Intentions in Transactional Exchange: The Case of a Mass Discount Retailer. Journal of Relationship Marketing (2015)
Donovan, L. The Relationship Between Eudaimonic Well-Being and Social Well-Being with Millennials. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior (2014)
Pope, N., Ishida, C., Kaufman, P., & Langrehr, F. Extended Warranties in the U.S. Marketplace: A Strategy for Effective Regulation. Journal Of Insurance Regulation 33 (2014): 1-20.
Taylor, S., Ishida, C., Wieland, J., & Kim, M. The Case for a Methodological Framework in Service Research to Augment Traditional Null Hypothesis Significance Testing Methods. Journal of Management and Marketing Research-AABRI 15 (2014): 1-24.
Ishida, C., & Brown, J. A Taxonomy of Monitoring in Business-to-Business Relationships. Journal Of Marketing Theory & Practice 21.2 (2013): 123-140.
Ishida, C., & Taylor, S. An Alternative Measure of Relative Brand Attitudes. Journal Of Product & Brand Management 21.5 (2012): 317-327.
Ishida, C., & Taylor, S. Retailer Brand Experience, Brand Experience Congruence, and Consumer Satisfaction. Journal Of Consumer Satisfaction, Dissatisfaction And Complaining Behavior 25 (2012)
Taylor, S., Mulligan, J., & Ishida, C. Facebook, Social Networking, and Business Education. American Journal of Business Education 5.4 (2012): 437-447.
Ishida, C., & Brown, J. The Crowding Out Effects of Monitoring in Franchise Relationships: The Mediating Role of Relational Solidarity. Journal Of Marketing Channels 18.1 (2011): 19-41.
Taylor, S., Ishida, C., & Wallace, D. Intention to Engage in Digital Piracy: A Conceptual Model and Empirical Test. Journal of Service Research 11.3 (2009): 246-262.
Lambe, C., Webb, K., & Ishida, C. SELF-MANAGING SELLING TEAMS AND TEAM PERFORMANCE: THE COMPLEMENTARY ROLES OF EMPOWERMENT AND CONTROL. Industrial Marketing Management 38.1 (2008): 5-16.
Ishida, C., Keith, J., Brown, J., & Stoddard, J. Contingency Effects of Supplier Influence Strategies and Their Implications for Retailer Cooperation. Journal Of Marketing Channels 14.1/2 (2007): 23-48.
Ishida, C. How do Scores of DIT and MJT Differ? A Critical Assessment of the Use of Alternative Moral Development Scales. Journal Of Business Ethics 67.1 (2006): 63-74.
Presentations
AI as a Tutor to AI as Job Competitors: Perceptions of AI and Job Readiness among Undergraduate Students. AMS Annual Conference. Academy of Marketing Science. (2025)
The Dark Side of Confidence: How Salesperson Competitiveness and Competitive Climate Shape Customer Value Co-Creation and Commitment – Dyadic Study. AMA Winter Academic Conference. American Marketing Association. (2025)
Big Data Information Asymmetry: The Impact of Enhanced Disclosures on Consumer Awareness. AMA Public Policy. (2024)
Enhanced Information Disclosure for Consumers: Policy Implications for Insurance Industry. WRIA. Western Risk and Insurance Association. (2023)
Quantitative anxiety and insights for preparing students for data-driven marketing jobs. Academy of Marketing Science Annual Conference. Academy of Marketing Science. (2022)
Extended Service Plans and Buyer Perceptions and Behaviors in Automobile Industry. Academy of Marketing Science Conference. (2019)
The Creation of Videos By Marketing Students: An Exploration of Attitudes And Motivations in A Capstone Course. Academy of Marketing Science Conference. (2016)
Extended Service Plans vs. Extended Warranties: A Comparison of Consumer Percetption and Purchasing Behavior. Western Risk & Insurance Association. (2012)
Discussant for Section 7.2. Academy of Marketing Science Annual Conferrence. (2008)
PERCEPTIONS OF JUSTICE IN MARKETING CHANNELS: THE IMPACT OF MONITORING. American Marketing Association Winter Educators' Conference. (2008)
Discussant, "Interorganizational Alliances session in Interorganizational Issues Track; American Marketing Association Winter Marketing Educators' Conference, San Diego, CA, 2007 February. American Marketing Association. (2007)
Antecedents and Consequences of Propensity for Opportunism within Marketing Channels: An Empirical Perspective. American Marketing Association Summer Educators' Conference. (2006)
Social Exchange Perspective on Consumer Loyalty. American Marketing Association Winter Educators' Conference. (2006)
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors. American Marketing Association Summer Educators' Conference. (2005)
Bad Apples, Bad Barrels, and the Structure of Marketing Channel Relationships: Analyses of the Propensity for Opportunism and Opportunistic Behaviors. Academy of Marketing Science: Developments in Marketing Science. (2005)
Consumer Satisfaction-Loyalty Linkage: A Network Perspective. Academy of Marketing Science: Developments in Marketing Science. (2005)
Business Network Effects, The Relationship Lifecycle, and Dyadic Alliance Resources: An Initial Empirical Examination. American Marketing Association Winter Educators' Conference. (2004)